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FreeNow, a phenomenon-level plant-based beverage brand, has reshaped Chinese consumers’ perceptions of coffee and tea drinks with its signature coconut-based products. Its production base in Tongxiang faced challenges in warehousing, efficiency, and order processing. GALAXIS supported FreeNow with an intelligent four-way pallet MSR solution, enabling the company to quickly, steadily, and accurately seize market opportunities.
In the food and beverage industry, logistics systems must respond to rapid product growth, omnichannel order fragmentation, and strict requirements for delivery speed and operational stability. The industry is characterized by fast-moving consumer demand, high inventory turnover pressure, and increasing complexity in managing both B2B bulk distribution and B2C fragmented orders.
Customer pain points include insufficient storage capacity, bottlenecks in inbound and outbound efficiency, and complex multi-channel order processing. Rapid business growth has driven exponential demand for warehousing and supply chain efficiency, requiring a more scalable and automated logistics system capable of supporting continuous 24/7 operations and integrated factory production with finished-goods distribution.
GALAXIS delivers an intelligent four-way pallet MSR solution for integrated “factory production + finished-goods distribution”, supporting flexible fulfillment for both B2B and B2C orders, and enabling full-process automation with 24/7 continuous operation, forming a highly efficient and scalable beverage logistics system.
The solution significantly improved warehouse performance through higher storage density, enabling more than 8,000 pallet positions per square meter equivalent planning density. It effectively resolved the incompatibility between traditional B2B bulk transfers and fragmented B2C order fulfillment by enabling full omni-channel order compatibility.
In addition, operational stability and accuracy were greatly enhanced, with manual operation risks eliminated and overall system accuracy reaching up to 99.99%. The project delivered a highly efficient, automated, and scalable logistics system that supports rapid business expansion and high-frequency order processing in the food and beverage industry.
